• FX Network

  • Elastic

  • American horror stories

  • Feed Me Light

  • FX Network

  • American horror stories

  • Feed Me Light

  • FX Network

  • Elastic

  • FX Network

  • Elastic

  • American horror stories

  • Feed Me Light

  • FX Network

  • American horror stories

  • Feed Me Light

  • FX Network

  • Elastic

  • FX Network

  • Elastic

  • American horror stories

  • Feed Me Light

  • FX Network

  • American horror stories

  • Feed Me Light

  • FX Network

  • Elastic

  • FX Network

  • Elastic

  • American horror stories

  • Feed Me Light

  • FX Network

  • American horror stories

  • Feed Me Light

  • FX Network

  • Elastic

American Horror Stories

Where Medicine Meets Malevolence.

Where Medicine Meets Malevolence.

Deep in the shadowy corridors of Oak Valley Medical Centre, a nightmare took root. 

For Ryan Murphy and Brad Falchuk's acclaimed anthology series, we crafted a title sequence that marries clinical precision with psychological horror. 

Our exploration of the Springhill Program's dark legacy emerges through fragments of found footage, forgotten files, and the chilling artefacts of institutional terror. 

Deep in the shadowy corridors of Oak Valley Medical Centre, a nightmare took root. 

For Ryan Murphy and Brad Falchuk's acclaimed anthology series, we crafted a title sequence that marries clinical precision with psychological horror. 

Our exploration of the Springhill Program's dark legacy emerges through fragments of found footage, forgotten files, and the chilling artefacts of institutional terror. 

Deep in the shadowy corridors of Oak Valley Medical Centre, a nightmare took root. 

For Ryan Murphy and Brad Falchuk's acclaimed anthology series, we crafted a title sequence that marries clinical precision with psychological horror. 

Our exploration of the Springhill Program's dark legacy emerges through fragments of found footage, forgotten files, and the chilling artefacts of institutional terror. 

A woman screams with a distorted repetition effect layered over the top in a grim greenish hue, creating an unsettling and eerie visual from American Horror Stories.
A woman screams with a distorted repetition effect layered over the top in a grim greenish hue, creating an unsettling and eerie visual from American Horror Stories.
A woman screams with a distorted repetition effect layered over the top in a grim greenish hue, creating an unsettling and eerie visual from American Horror Stories.
A woman screams with a distorted repetition effect layered over the top in a grim greenish hue, creating an unsettling and eerie visual from American Horror Stories.
A woman screams with a distorted repetition effect layered over the top in a grim greenish hue, creating an unsettling and eerie visual from American Horror Stories.

Credits

My Roles

Creative Director,

Editing,

Design

Client

Recognition

Full Credits available on desktop

Full Credits

Full Credits

Full Credits

Full Credits

Credits

My Roles

Creative Director,

Editing, Design

Design

Client

Recognition

Full Credits available on desktop

Full Credits

Symptoms of Corruption

The sterile halls of Oak Valley became our canvas for corruption. Vintage medical equipment and analogue artefacts were our tools in creating a hair-raising opening sequence. 

Each moment writhes with calculated disorder - a montage of security footage degraded by time, X-rays that reveal too much, and spinal fluid samples draw viewers in as they embark on a journey into the deranged.  

The stark contrast of cyan and crimson throughout speaks to the thin line between healing and harm, seeping institutional dread into the viewer's psyche. 

The sterile halls of Oak Valley became our canvas for corruption. Vintage medical equipment and analogue artefacts were our tools in creating a hair-raising opening sequence. 

Each moment writhes with calculated disorder - a montage of security footage degraded by time, X-rays that reveal too much, and spinal fluid samples draw viewers in as they embark on a journey into the deranged.  

The stark contrast of cyan and crimson throughout speaks to the thin line between healing and harm, seeping institutional dread into the viewer's psyche. 

A scene from American Horror Stories showing a scientist picking up surgical appliances, blending eerie precision with unsettling suspense.
A scene from American Horror Stories showing a scientist picking up surgical appliances, blending eerie precision with unsettling suspense.
A close-up of a tape recorder from American Horror Stories, emphasizing psychological tension and vintage horror themes.
A close-up of a tape recorder from American Horror Stories, emphasizing psychological tension and vintage horror themes.
A scene from American Horror Stories showing a scientist picking up surgical appliances, blending eerie precision with unsettling suspense.
A close-up of a tape recorder from American Horror Stories, emphasizing psychological tension and vintage horror themes.

Surgical Nightmares

We approached the edit for this project like a fever-dream autopsy, dismembering traditional narrative structure to create something visceral.  

Bloodied handprints smear across hospital walls while noir-lit glimpses of mysterious figures flicker in and out of frame.  

The implementation of precise imperfections - carefully calibrated grain, analogue distortion, and layered medical imagery - were crucial to cultivating the trademark unease of the AHS franchise. 

Typography writhes and degrades like dying vital signs, sewing subtle violence into each credit. 

A surreal image featuring a dark, bubbly background with text overlay, creating an abstract and atmospheric visual design.
A surreal image featuring a dark, bubbly background with text overlay, creating an abstract and atmospheric visual design.
A surreal image featuring a dark, bubbly background with text overlay, creating an abstract and atmospheric visual design.
  • The American Horror Stories title sequence features a frame with bloody veins, highlighting creators Ryan Murphy and Brad Falchuk, setting a chilling tone.
  • A frame displaying boiling liquid introduces actress Jennifer Ferrin in the American Horror Stories title sequence, evoking a sense of unease.
  • The title sequence presents a bubbly background alongside the name Kate Eastman, contributing to the series’ eerie aesthetic.
  • A veiny blood background showcases the names Brad Falchuk, Manny Coto, and Austin Elliott in the American Horror Stories title sequence, enhancing the horror ambiance.
  • The sequence concludes with a surgical breathing mask being placed on someone, accompanied by ‘Directed by Matt Spicer,’ adding a clinical horror element.
  • The American Horror Stories title sequence features a frame with bloody veins, highlighting creators Ryan Murphy and Brad Falchuk, setting a chilling tone.
  • A frame displaying boiling liquid introduces actress Jennifer Ferrin in the American Horror Stories title sequence, evoking a sense of unease.
  • The title sequence presents a bubbly background alongside the name Kate Eastman, contributing to the series’ eerie aesthetic.
  • A veiny blood background showcases the names Brad Falchuk, Manny Coto, and Austin Elliott in the American Horror Stories title sequence, enhancing the horror ambiance.
  • The sequence concludes with a surgical breathing mask being placed on someone, accompanied by ‘Directed by Matt Spicer,’ adding a clinical horror element.
  • The American Horror Stories title sequence features a frame with bloody veins, highlighting creators Ryan Murphy and Brad Falchuk, setting a chilling tone.
  • A frame displaying boiling liquid introduces actress Jennifer Ferrin in the American Horror Stories title sequence, evoking a sense of unease.
  • The title sequence presents a bubbly background alongside the name Kate Eastman, contributing to the series’ eerie aesthetic.
  • A veiny blood background showcases the names Brad Falchuk, Manny Coto, and Austin Elliott in the American Horror Stories title sequence, enhancing the horror ambiance.
  • The sequence concludes with a surgical breathing mask being placed on someone, accompanied by ‘Directed by Matt Spicer,’ adding a clinical horror element.
  • The American Horror Stories title sequence features a frame with bloody veins, highlighting creators Ryan Murphy and Brad Falchuk, setting a chilling tone.
  • A frame displaying boiling liquid introduces actress Jennifer Ferrin in the American Horror Stories title sequence, evoking a sense of unease.
  • The title sequence presents a bubbly background alongside the name Kate Eastman, contributing to the series’ eerie aesthetic.
  • A veiny blood background showcases the names Brad Falchuk, Manny Coto, and Austin Elliott in the American Horror Stories title sequence, enhancing the horror ambiance.
  • The sequence concludes with a surgical breathing mask being placed on someone, accompanied by ‘Directed by Matt Spicer,’ adding a clinical horror element.
  • The American Horror Stories title sequence features a frame with bloody veins, highlighting creators Ryan Murphy and Brad Falchuk, setting a chilling tone.
  • A frame displaying boiling liquid introduces actress Jennifer Ferrin in the American Horror Stories title sequence, evoking a sense of unease.
  • The title sequence presents a bubbly background alongside the name Kate Eastman, contributing to the series’ eerie aesthetic.
  • A veiny blood background showcases the names Brad Falchuk, Manny Coto, and Austin Elliott in the American Horror Stories title sequence, enhancing the horror ambiance.
  • The sequence concludes with a surgical breathing mask being placed on someone, accompanied by ‘Directed by Matt Spicer,’ adding a clinical horror element.
Laboratory of Horrors

Beyond the footage, we created elements of visual horror using 3D software. 

Our noir lighting approach shrouded these rendered elements in shadow, weaving them invisibly into the existing footage. Each synthetic layer adds to the sequence's dark cohesion, blurring the line between reality and nightmare. 

A Chilling Legacy

Following in the footsteps of Elastic's legendary work on season one, every element was scrutinised - from minute typographic mutations to microscopic visual glitches.  

Frame by frame, we layered in subliminal elements to build unease, crafting a sequence that honours the franchise's chilling heritage while injecting our own strain of horror into its veins. The result: a psychological infection that festers in the mind. 

Copyright © Richard Payne

The Richard Payne logo featuring an animated red signature overlay, showcasing a dynamic and professional design.

Copyright © Richard Payne

The Richard Payne logo featuring an animated red signature overlay, showcasing a dynamic and professional design.

Copyright © Richard Payne

The Richard Payne logo featuring an animated red signature overlay, showcasing a dynamic and professional design.

Copyright © Richard Payne

The Richard Payne logo featuring an animated red signature overlay, showcasing a dynamic and professional design.

Copyright © Richard Payne

The Richard Payne logo featuring an animated red signature overlay, showcasing a dynamic and professional design.