POWER OF THE TRIBE​​​​​
BRISK MATE
Roles
Director, Animation, Compositing


Commercial for Pepsi's drink 'Brisk Mate'
Development​​​​​​​

We created character concepts for our protagonist, his tribe and their nemesis the laziness monster. The tribe originated from an urban environment but had been in the jungle for a long time. Their clothes would reflect this with a blend of urban street and Mayan tribal wear.

I animated all of the hands in After Effects which you can see a breakdown of here.
Credits
Agency
The Barbarian Group

Studio
Shotopop

Director
Richard Payne

Producer
Casper Franken

Executive Producer
Aaron Barr

Illustration
Adam Relf
Shan Jiang
Kingsley Nebechi

Lead Cell Animation
Dipankar Sengupta

Cell Animation
Beidi Guo
Bishoy Gendi
RolandEdwards
Thomas Knowler

After Effects Character Animation
Richard Payne

Compositing
Richard Payne
Phil Davies
Mike Tyler

Sound Design and Music
The Soundsmiths